Advertising in Parents' Source

The Parents' Source Guide

The Parents' Source guide targets the specific needs of families by providing up-to-date and pertinent information on a variety of topics that relate to children and families. In addition, the publication directs readers to professionals, educators, services, shops, and entertainment in Berks and Lancaster counties.

The guide is distributed free of charge through the public schools, county library systems, medical offices, hospitals, childcare facilities, preschools, indoor fun centers, advertiser sites, and at major community functions and events.

Because each issue covers events over a two-month period, advertisers receive extended exposure as each issue is referred to again and again. In addition, because of the unique features of each issue, readers tend to keep our publications as ongoing reference material long after subsequent issues have been published. That means multiple exposures for your advertising.

Our Award-Winning Website

ParentsSource.com is our award-winning Website that features an on-line version of our publication, along with links to our advertisers, an archive of articles, as well as hundreds of local and worldwide resources. This dynamic and interactive Website provides yet another outstanding value to advertisers by providing additional opportunities for your message to be seen. Here's why:

• We actively market our site locally to Berks and Lancaster County readers.
• Our statistics show that viewers visit www.ParentsSource.com repeatedly because of the frequently updated information on the site. We also experience high traffic volumes on the site just before a new issue is anticipated and immediately after we e-mail our Web Update Announcement to those who register and opt-in at our site.
• Our site is easily accessible. It contains links with search engines and other Websites with content of similar interest.
• New incoming links are established on a regular basis.
• Our site is comprehensive, loads quickly and is easy to navigate - a "must" to attract repeat viewers!

Parents' Source provides a variety of advertising options to meet any budget. Along with the display advertising space, Parents' Source has several quick-reference directories for heightened reader interest and maximum exposure to your business:

• Medical Directory
• Educational Resource Directory
• Party Sources & Entertainers

Additional indispensable parenting information is featured in the Human Services and Support Directory, Family Net, and Kids' Source, which focus on family support organizations, safe and friendly Internet sites, and reference materials dealing with a variety of timely issues.

Families continue to refer to their copies of Parents' Source to find out what events are taking place in the community. Our calendar sections, each covering the two calendar months of the issue plus ongoing events, have something for everyone:

• Family Events Calendar
• The Parenting Connection Calendar

Special Features and Dates

Each bi-monthly issue of Parents' Source features a special theme which highlights timely topics of interest to our readers. Ask your sales representative how you can take advantage of special discounts and additional exposure when your type of business is featured.

FEBRUARY/MARCH ­ Publishes January 29, 2008
· Annual Education Preview · Healthy Heart Page
Deadlines: Calendar and Advertising - January 2

APRIL/MAY­ Publishes March 27, 2008
· Summer Camp Preview · Family Vacation Destinations
Deadlines: Calendar and Advertising - March 5

JUNE/JULY ­ Publishes May 28, 2008
· Last Minute Camp Guide · Festivals, Fairs, Food & Fun
· Let's Celebrate! (An extra large "Party Sources & Entertainers" section)
Deadlines: Calendar and Advertising ­ - May 7

AUGUST/SEPTEMBER ­ Publishes July 29, 2008
· Back-To-School · Professionals Who Care · Human Services & Support
Deadlines: Calendar and Advertising - July 2

OCTOBER/NOVEMBER ­ Publishes September 26, 2008
· Halloween Safety Tips Sponsor Page · Harvest Happenings
· Exploring Museums, Zoos & Historic Sites
Deadlines: Calendar and Advertising - September 3

DECEMBER/JANUARY­ Publishes November 26, 2008
· Theater & the Arts · Holiday Delights
Deadlines: Calendar and Advertising ­ - November 5

A Great Position To Be In!

Front & Center On Our Cover and Website

Each issue of Parents' Source spotlights a business or organization that targets the needs of parents and children. This exciting advertising opportunity transforms your business or organization into the centerpiece of Parents' Source, by featuring a photograph of your business/event on the cover, along with an informative full page profile story with photo(s) inside. This profile gives readers a personal look at your organization and emphasizes the ways you serve families in the community. Your business or organization will be the first thing our readers see when they pick up Parents' Source, and they will find out more when they open the guide and read the cover story.

In addition to appearing on our cover, at no extra cost, you will receive added exposure by also appearing on the homepage of our Website with a link to your profile and to your website, if applicable.

Additional Services:
FREE cover layout & design using customer supplied photos and logos
FREE editing for customer-supplied profile

Call (610) 327-1591 or email us to reserve your space today!

Mechanical Measurements

	Book	Internet
Ads	w x h	w x h
Full page ad	4 1/2 x 7 3/8	4 1/2 x 7 3/8
Full page ad (w/bleed)	5 1/2 x 8 1/2	4 1/2 x 7 3/8
1/2 page ad (vertical)	2 1/8 x 7 3/8	3 3/16 x 11
1/2 page ad (horizontal)	4 1/2 x 3 5/8	5 3/4 x 5 7/8
1/4 page ad (vertical)	2 1/8 x 3 5/8	3 3/16 x 5 7/8
1/4 page ad (horizontal)	4 1/2 x 1 3/4	6 3/4 x 2 5/8
1/8 page ad	2 1/8 x 1 3/4	3 3/16 x 2 5/8

Contract Terms

Terms of Payment:
You will be billed upon receipt of a camera ready ad or after your approval of an ad that has been created by our staff. Payment for first insertion due upon receipt of invoice. Net payable 30 days unless other arrangements are made in advance. A late charge of 1.5% per month will be applied to any account 30 days past invoice date. Advertisers are responsible for all fees and costs incurred by Parents' Source in collection of delinquent accounts including attorney's fees.

General Policy:
a) Parents' Source reserves the right to refuse or cancel copy at any time.
b) All ad copy changes must be received by Parents' Source before the established deadline.
c) If a proof is required before publication, corrections will be made only if the corrected proof is returned to Parents' Source before the established deadline.
d) Parents' Source assumes no financial responsibility for typographical errors or omission of advertisements other than to offer additional future insertion space to the extent of the error. If the error is an incorrectly advertised price, advertisers may not sell goods at the incorrect price printed in the advertisement and hold Parents' Source responsible for any loss.
e) The advertiser assumes sole responsibility contained in his ad copy, artwork and photographs and will protect and indemnify Parents' Source and its employees, against any and all liability, loss or expense arising out of claims for libel, unfair trade practice, unfair competition, infringement of trademarks, trade names, patents, copyrights and proprietary rights, and all violations of the right of privacy or other violations resulting from the publication of his copy by Parents' Source.
f) The advertiser accepts the risk of error in verbal or telephone orders.
g) Advertisements and advertising contracts may not be cancelled. Under "extreme circumstances" Parents' Source, at its sole discretion, may consider a cancellation request. This request must be submitted in writing prior to the established deadlines and is subject to a 25% cancellation fee of the full contract.
h) Parents' Source will not be held responsible for advertising materials left with us beyond 30 days.
i) All rights are reserved under copyright laws. Reproduction in whole or in part of any ad, article, photograph or drawing without express written permission is prohibited. Additional copies of your ad for personal use or placement in other publications may be purchased for a fee of $20.00 per copy plus shipping. Any ad resizing required will be charged accordingly for additional labor.

Special Requests

• Preferred positions are available at special rates as shown in the rate card. Space is guaranteed upon availability only. All unpaid position stipulations will be treated as requests. Every effort will be made to honor requests, but these positions are never guaranteed.
• Full page advertisements with bleed add 15%.
• Exclusivity is offered for same name businesses in a single section or directory of Parents' Source, but does not exclude similar or same name businesses from appearing in different sections or directories of Parents' Source. Exclusivity placement is on a first come first served basis and does not apply to blind advertising in which the business name is not stated in the ad copy.

Publication Credits

Parents' Source promotes family involvement and empowers the people in our community with relevant parenting information while creating a network of support for families.

Published by Parents' Source
P.O. Box 517, Douglassville, PA 19518
(610) 327-1591
1-(866) 304-5412 toll free fax
Internet address: www.ParentsSource.com
e-mail: ParentsSource@ParentsSource.com

Publisher: Scott Armstrong
Editor: Sandie Armstrong
Research Director: Susan Ludwig
Advertising Representatives:  Joan Keith, Kathleen Scoboria
Production Coordinator: Amy Marazas

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